Online shopping offers some obvious advantages - a larger selection and better prices all at your finger tips. Not to mention, your purchase is shipped right to your front door. All in all, online shopping has undoutedly transformed how often we shop and how quickly we act on impulses. Having said that, online shopping can be overwhelming and impersonal - but that is changing. As more and more people shop online, stores and businesses are coming up with creative ways of getting more eye-balls to their site. We're now seeing a shift towards taste-tailored, sophisticated and more user-friendly online storefronts with exclusive inventories. This is great news for people like me who crave rare and beautiful objects at bargain prices. My post today is about a few of these websites that I think are front runners in changing the face of online shopping.
1stdibs.com
Their tagline - "the most beautiful things on earth" is no exaggeration. This site is eye candy for anyone who loves antiques. You can shop by city, style and designer shop. This is probably the most comprehensive antique shopping experience on the web.
theFoundary.com
A website by Hayneedle, this is a great place for exclusive products at deep, deep discounts. Brands and designers change every couple of days and once you sign up, you'll get an email list of all the brands being represented. You earn credits by referring the site to your friends and those credits are like an alternative currency - you can spend them on anything from site. The cool twist they've created is a 10 min purchasing time limit - once you see a product you like, you add it to your cart and its "reserved" for you for 10 mins. Take it or leave it! Fan their Facebook page and get all the updates: http://www.facebook.com/#!/TheFoundary
OneKingsLane.com
Similar to theFoundary.com, with a 15 min purchasing time limit. They focus on weekend tag sales that are really worth checking out. They've got a great customer service team that can be contacted via Facebook. http://www.facebook.com/OneKingsLane
Shopstyle.com
I generally don't like scraper websites, but this one actually does a great job of aggregating brands and designers in one place. You can do searches that are pretty specific - like I typed in round coffee table and over 6 pages of relevant images were returned. Shopstyle.com is a great for inspiration and saves a lot of time.
http://www.facebook.com/?ref=logo#!/ShopStyle
Giltgroupe.com
Well known for runway fashion deals, but also pretty great for living space deals. They've done an excellent job with their user interface - it feels modern and sophisticated. You can buy items that are in stock or get on their wait list. They're also branching out into the luxury vacation space with their "jetsetter" section, which is worth exploring.
http://www.facebook.com/?ref=logo#!/GiltGroupe?v=wall
Niche online stores that specifically cater to one's tastes are certainly exploding. They have allowed the more savvy online consumer express their style without breaking the bank. The stores did seem to have one flaw - customers can't touch and feel things before buying them.H However, I suspect some more will follow the 1stdibs model. 1stdibs just opened its first brick and mortar store. http://www.nytimes.com/2011/02/17/garden/17open.html
ReplyDeleteThanks for your comment Akshay. We're definitely seeing a reverse trend - online shops are now creating tangible store fronts. The distribution first and experience second approach is a great way to gain some credibility, create and audience and then bring them into the store, so you have a way of justifying your overhead and reducing the biggest barriers to entry (rent, inventory management staff etc).
ReplyDeleteI'd like to recommend the online store of style clothes Originalluxury
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